If someone tells you that your heat exchanger has cracked they are pretty much signing the death warrant on your boiler. Heat exchanger replacements cost hundreds of pounds and if it's gone, there's a good chance you'll be experiencing other problems even if you do get it fixed. If you …

I've had many conversations with people who are new to social networking sites such as Twitter, and often they are puzzled at first about what to do. Hey, I've been there, too. We all make mistakes. I recall when I was first getting going with Facebook and my teenage daughter …

Never in history has there been so many opportunities for entrepreneurs to become wealthy beyond their wildest dreams. Mark Zuckerberg, a college dropout, is twenty-six years old and is worth $13.5 billion. Dustin Moskovitz, a former roommate of Zuckerberg’s, is eight days younger than Mark and is worth …

Brand-oriented designers aim for a breakthrough brand look that is distinctive and recognizable. Iraqi-British entrepreneur Zaha Hadid is a woman in a very masculine art: architecture. Hadid grew up in Baghdad and later went to the United Kingdom to study architecture. There she became interested in the Russian constructivism and …

What should you look out for when hiring a Hull marketing agency?

Well, that depends.

If you're thinking about hiring an agency for blog management, how do they run their own blog? If youre thinking about hiring them for social media promotion, how do they handle their own social media …

During the 2010 Super Bowl, Pepsi launched the boldest social marketing play of its time. Forgoing their traditional ads entirely, Pepsi elected instead for something entirely unexpected: they became the first brand in the world to divert their entire allocated budget to a social media campaign, one which would spread …

The targeted customer for a brand is selected on the basis of many considerations, including the company’s goals, the segments targeted by competitors, and the firm’s financial resources. In the case of a new brand, the product or service may have been designed with the needs of a …

As you go further up in the stratosphere of the business world, you don’t encounter a whole lot of humility. The older I get, the stranger that seems. If you’re honest with yourself, you know that your achievements are pretty inconsequential in the grand scheme of things. So …

When writing for other people, it’s a good idea to briefly mention freelancing. Freelancing is a fairly general term that refers to work you do, as a creative artist or otherwise, on an individual contract basis rather than as an employee. Thus, if you’re writing a number of …